The mobile app that lets citizens engage in pollinator research & conservation

Insight Citizen Science
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Contribute Meaningful Scientific Data

Contribute meaningful scientific data by observing pollinators & recording your findings in the app.

Observation Data

Explore the diversity and abundance of pollinators amongst the citizen science community!​

No Internet?
No Problem!

Record your observations wherever you are, even without an internet connection.

Scientist Approved

The app’s observation methodology was developed in collaboration with scientific experts.

Available in North America

Insight is a free platform available to anyone living in the United States, Canada or Mexico.

Follow Other Citizen Scientists

Follow your friends, scientists and other participants to track their observations.

Participate as a part of your organization.

You can join Insight as a part of an organization, so all the citizen science data recorded by your organization can be isolated. Below are some of the organizations currently participating.


Familiarize yourself with the 7 pollinator categories used in the app and download our detailed pollinator identification field guide.

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About the Project

In 2015, Cameron Cartiere and Geoffrey Campbell of Border Free Bees joined together to create a tool that would empower citizens to learn about North America’s essential pollinators and participate in observation-based research. The concept and app design was carried out by Campbell as his undergraduate thesis project at Emily Carr University. Over two years, Border Free Bees engaged various community organizations in the design process through focus groups, educational workshops and app testing sessions. Scientists and community experts, including Dr. Elizabeth Elle and Dr. Lora Morandin, played a key role in informing and validating the scientific aspects of the design. In 2018 Border Free Bees partnered with Pollinator Partnership to develop the Insight Citizen Science iOS app. The free iOS app was launched in North America in 2019.

Project Partners